Primm Family Cyclery
Assembly & Delivery Service

General Company Description

According to the NBDA “National Bicycle Dealers Association” there has been a 42% decline in bicycle shops since the industry’s height in 2001. Many manufactures are now beginning to offer direct online sales to the consumer which is only compounding this problem and creating a further decline in independent bike shops.

Primm Family Cyclery is implementing a new and exciting concept to deal with the changes that are occurring within the bicycling industry. This concept is based on 40 years of cycling experience and 25 years of business management.

Primm Family Cyclery is offering a mobile bicycle assembly and delivery service for companies now offering direct online sales to the consumer. Our goal is to ensure your customer receives top notch service and their new bicycle is delivered assembled and ready to ride.

What Makes Primm Family Cyclery Different?

Customer Service: Primm Family Cyclery goes above and beyond just assembling and delivering your clients new bike, upon delivery PFC will ensure proper fitment and set-up of your customers’ new bike and arrange for a size exchange if this service is offered within your purchase policy. We will also offer to schedule a follow-up appointment for a 45 or 60 day adjustment to ensure your clients bike is still running in top order. PFC will also offer to warehouse free of charge a selection of bicycles for your company allowing for expedited or next day delivery on certain models, warranty exchanges etc..

Target Market Region

Primm Family Cyclery will be providing service to most areas within a 75 mile radius of Des Moines Iowa Metropolitan area including Ankeny, Ames, Atloona, Waukee, Clive, Urbandale, Johnston, Newton, West Des Moines, Indianola and others. This region consists of roughly 750,000 and growing. Iowa specifically Des Moines has a huge cycling community with many trails and annual events in the area such as RAGBRAI (The Register’s Annual Great Bicycle Ride Across Iowa)


Over 4 decades of riding and bike building experience in many different disciplines including BMX, Road and Mountain biking.

Services Offered

We are a mobile set-up, delivery and exchange services in Central Iowa for your online customers. Other services we offer include but are not limited to:

  • Mobile Repair Shop
  • Warranty Exchange service
  • Warehousing of limited inventory
  • Department/Box Store Assembly Service
  • Bike rental service including delivery and pick-up (Coming Soon!)

Competitive Advantage

  • Next day delivery (when possible with warehoused inventory)
  • Free initial adjustment service
  • Mobile repair and service center

Dedication to Excellence

We are dedicated to maintaining the integrity of your brand and your brand reputation through direct customer service to the client. We do not sell direct any bicycles that compete with those we assemble and deliver for any of the manufactures/distributors we have relationships with; Primm Family Cyclery will only act as an agent for assembly and delivery unless otherwise requested by our client. Primm Family Cyclery may act as a warranty/exchange agent at the manufactures request.


Dante Primm